The renowned Howard University Homecoming is a vibrant celebration of heritage, legacy, and Black beauty. It was the perfect opportunity to treat a select group of lifestyle influencers and guests to a capture-worthy pre-homecoming GRWM (that’s Get Ready With Mecca!) experience debuting the launch of the Fenty Beauty collection — now available via Ulta at Target.
Howard University has rightfully earned the title of “The Mecca” due to its rich history and vibrant legacy. We’ll bring The Mecca to life in physical form, creating a high-end beauty room and lounge space that speaks to Howard’s impeccable culture and influence. Our influencers took center stage, getting all glammed up to reveal looks they've prepared months in advance.
We designed a space that was not only curated to perfection with Fenty Beauty products but also super photogenic, making it a desirable haven for our Homecoming guests.
Clean lines and soft soothing tones in our lounge and photo-set designs provided a luxe, welcoming environment that encouraged organic content capture as our influencers took fans behind the scenes to Get Ready With Mecca.
INFLUENCER PARADISE
We brought the dimensional Target bullseye design into our space, allowing influencers to pose and share ‘grammable moments. Fenty Beauty branding also brought awareness to the brand hitting the shelves with Ulta Beauty at Target.
MAKE UP STATIONS
Each station was impeccably propped so that guests were able to get their perfect match, and also featured QR codes to allow attendees to shop from their seat. We inserted affirming messages above each mirror for feel-good Homecoming vibes.
ALL ABOUT THE FACE
9 different makeup artists provided custom lewks for our guests, using Fenty Beauty at Ulta Beauty at Target products. We worked with local black beauty experts to ensure inclusivity and partnered with Fenty Beauty Specialists from Kendo Brands to provide the ultimate Fenty Guest experience. Guests were given a level of product education and found their perfect match.
THE PRODUCTS
Rihanna and Fenty Beauty recently launched at Ulta Beauty at Target, bringing 50 shades of foundation in mini sizes alongside other Fenty Beauty fan favorites direct to Target shoppers. We highlighted Fenty Beauty products throughout our makeup stations and display areas in the space..
