A Thrilling Surprise for Times Square
To celebrate the 40th Anniversary and the indelible legacy of Michael Jackson’s “Thriller”, we worked with Sony Music to bring a special surprise to Times Square passersby.
Just in time for the Halloween season.
The Build Up
MJ’s Trust and the cast of Michael Jackson: The Musical rang the Nasdaq bell to commemorate this iconic moment. “Thriller” began blasting throughout Times Square and a seemingly normal group of people began performing the iconic dance.
Soon after, they were engulfed and overtaken by our zombies. The authentic theatrics helped to build momentum, driving true surprise and delight as passersby stopped to watch the performance unfold.
Making It Happen
We collaborated with skilled artists, including choreographers like ANTBOOGIE, trained dancers, wardrobe stylists, hair and makeup artists, and special effects prosthetic specialists with the goal of paying homage to the iconic "Thriller" music video.
Additionally, we teamed up with Times Square activation experts to ensure compliance with permits, security measures, and local power regulations.
Location: Times Square, NYC
Role: Creative Strategist
Other Roles: Wardrobe, Dancer, + MUA Selections, On-Site Event Coordinator
Produced By: MKG