To celebrate Garnier and to show up as Night Nation Run's leading sponsor, we went on the road from Philly, LA, to the Bay Area surprising runners with product samples, offering content moments, and cute personalization stations.
A STRIKINGLY RAVVY POSE
We invited guests into our open footprint to capture some ravvy UGC content. We had an energetic BA engage with our ravers by assisting with photo placement and encouraged guests to use fun props for exciting interaction and social sharing.
We engaged our rave runners in the most organic way offering an experience that would tie directly to Night Nation and Garnier with high energy engagement, facepaint, and sampling all while seamlessly educating consumers and staying true to the Micellar Cleansing Water product benefits we know and love.
GLOWING GARNIER DISPLAYS
Flanking each side of the photo moment area, we placed our customization stations and product displays to keep things balanced and gave guests an easy way to sample the Garnier Micellar Water.
We contracted trained MUAs to assist guests and keep the energy high.
GARNIER GIVEAWAY GOODNESS
Guests walked away not only with fun content, electrifying videos, face gems and more, but also sample-sized Micellar Cleansing Water products to use and refresh at home.
Location: PHILLY, PA / LOS ANGELES, CA / BAY AREA, CA
Role: Copywriter + Creative Strategy
Produced By: MKG