THE US ARMY
Gen Z doesn’t think that the U.S. Army stands for the same values that they care about, when in fact, the U.S. Army actually protects those values.
PRINT:
OOH:
SOCIAL:
We’ll take this campaign to social by showing how the U.S. Army is working to solve the issues that Gen Z cares about, like sustainability, racial justice and humanitarian crises.
ACTIVATIONS:
U.S. Army will host social events where Gen Z attendees can discuss issues that matter to them and listen to various Gen Z speakers that are already fighting for racial justice and sustainability.
Art Direction: Mila Ugyrn
Conceptual Work: Book 180 Ad School